Sensations as a source of inspiration
Naturally, driving sensations take pole position through the testimony of Laurent Hurgon, the Alpine Cars test driver, who is also a regular competitor in the French and European Championships in the GT4 category in an A110. Involved in the development of all models of the brand, he actively contributes to making the 'exhilarating experience' promised by Alpine a tangible reality.
"We want to pass on to our customers the pleasure we've taken in developing our vehicles.”
Laurent Hurgon, Test Driver, Alpine Cars
At Alpine, an experience that goes beyond the car itself
But the Alpine experience is not limited to the cockpit. It's a whole exhilarating world deployed around the brand. Antonino Labate, VP Sales, Marketing and Customer Experience, describes the various facets of the Alpine experience with with precision and conviction.
"Driving is just the beginning. Our aim is to create a multi-sensory experience complete with moments that connect us emotionally with our fans."
Antonino Labate, VP Sales, Marketing & Customer Experience, Alpine Cars